Ice-Watch® will soon be the leading brand in its segment. These little watches with their vibrant colours, chosen from the seemingly infinite choice offered by the polymer industries, and their perfectly crafted packaging, are becoming more popular by the minute with hundreds of thousands of consumers. An estimated number of over three million watches will have been sold by the end of 2010, with 250,000 watches being sold per month, at a rate of 5 watches per minute.

Today, a massive production process is underway. In two years, Ice-Watch® has obtained an exclusive distribution contract with 81 countries. In boasts 3,700 sales outlets in jewellers, design stores and fashion boutiques.

Ice-Watch® has had a retail presence since 2007. The idea came from its creator, the Belgian Jean-Pierre Lutgen, who through numerous trips in Asia and a network of trustworthy and reliable partners developed an idea and launched a global concept with its own visual, tactile, aural and even olfactory identity, showcasing a watch that is fun, hip, intergenerational, available in a complete range of colours, presented in a perfectly matching money-bank case, with a fine tuned and daring marketing strategy.

Source: Ice-Watch®

www.ice-watch.com

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