www.worldwatchweb.com- The new SEIKO Solar collection responds to the two of the most significant trends in the watch market of today, the consumers’ demand for added value and their determination to ensure that every purchase has an environmental justification.

SEIKO Solar technology offers a new level of truly tangible value in the form of additional functionality at prices broadly equivalent to those of SEIKO’s basic quartz watch collection. The additional functionality delivers real advantages to the consumer. Each watch has all the qualities of a regular quartz watch (including +/-15 seconds a month accuracy), but also most of them offer a power reserve of 6 to 12 months, an extended service interval, a quick start mechanism and, best of all, no battery change is ever required on any SEIKO Solar watch.

In terms of value for money, SEIKO Solar is very competitively priced, with no less than 81 models ranging from US$180 to 300. When compared to similar products in the market or when compared to any regular quartz watch, the value for money is evident.

The SEIKO Solar collection

There are 81 models in the collection, 37 for men and 44 for women. All of the models have one important attribute in common, the purity of color of the dials. Thanks to SEIKO’s advanced solar technology, the dials no longer have to be semi-transparent. As a result, the white dials are truly white, the black dials are truly black, and the blue are truly blue.

Indeed, the only indicator that the collection is solar powered is the discreet ‘SOLAR’ name on the dial.

The inside story

The appeal of this new generation of SEIKO Solar watches lies in the simple practicality of the new SEIKO Solar technology:

• The watches are powered by all kinds of light, not only sun light.

• The watches charge very quickly. In most SEIKO Solar calibres, just two minutes of sun light delivers one day of charge and the watch is fully charged after three hours.

• The watch retains the charge for an extended period. When worn regularly, the watch will remain fully charged, of course, but even if left in pitch blackness for six months, (or 12 in some models) the watch continues to work normally.

• If the watch is without power, it will start to operate completely normally after just eight minutes of exposure to sun light (30 minutes for some models).

• Because no battery change is ever required, the watch is virtually maintenance free. While we recommend occasional servicing as with any watch, the wearer can rely on the full operability of the watch for an extended period with no fear of the battery draining - ever!

Source: Seiko Watch Corporation

www.seikowatches.com