This year will be the 100th Anniversary of the famous sports apparel brand FILA, that started life in Italy in 1911. Internationally known for its footwear, watches and accessories, FILA has become a fashion icon over the years thanks to its pioneering design and Italian craftsmanship.

The brand started out in the realm of sport but now lives hand in hand with the world of fashion. This merging of sport and fashion can be seen clearly in FILA’s new watch offering that comprises five new categories in celebration of this centenary year: ‘100th Anniversary’, ‘Fintage’, ‘FILActive’, ‘FILAcasual’ and ‘FILAshion’. Like each and every FILA product, the timepieces are designed to be strikingly simple, sensual and body-conscious.

One of the highlights for this year is the FCD001 series, which is both a digital timepiece and a desk clock. With the innovative 360º sensor, the digits rotate depending on the placement of the watch. When the watch is worn on the wrist, the digits are displayed in portrait mode and when the watch is placed on a desk, they rotate to landscape mode, turning this stylish looking timepiece into a clock. The FCD001 series comes in four different colours – white, cool black and the iconic FILA red and FILA blue. The watch features some additional functions such as an alarm, backlight and water resistance of 3 ATM.

For lovers of the simple and clean FILA design, the brand has launched its FFA002 series which emphasizes the beauty of simplicity by using a vibrant contrast of colours and materials. Inspired by the stylish design of FILA apparel and accessories, the FFA002 series sports a pair of exquisite hands that are taken from the brand’s iconic logo. There are six different versions with contrasting colour combinations that fuse the most popular trends into one iconically simple design, something that has proven extremely successful for the FILA brand over the last one hundred years.

www.fila.com/watch

Source: Europa Star June - July 2011 Magazine Issue