www.worldwatchweb.com - Corum is joining the world of digital tablets and has launched an iPad application that invites users to discover the world of the watch brand through its collections, current news and a competition.

The brand’s current innovations will be constantly updated on the application. Brand events are presented through photos and videos – new model launches, sailing news, presence in the world – with rich content, available everywhere, anytime.

The app features a watch selector that allows you to choose models based on mood by selecting from a range of key words related to atmosphere, emotion, or a specific context. The watches can, of course, also be viewed more conventionally, through a catalogue with descriptions.

A RETAILERS section with a list of Corum points of sale and their geolocalisation then shows the nearest outlet based on the user’s location.

Experts on Corum, and especially on the Admiral’s Cup collection, can try their hand at the FLAG GAME competition. The best participant to replace the nautical flags (characteristic of the brand and used as the hour markers) back in their correct places in record time will win a weekend for two at an America’s Cup World Series event.

The Corum application is downloadable free of charge from iTunes. There will soon be further developments with the addition of a brand and skill space, as well as a partner section.