Starting in March 2012, Fortis Swiss Watches will celebrate their 100 Year Jubilee. There is certainly plenty to celebrate. The history of Fortis is a history rich with innovations and accomplishments. As far back as 1926, this 100-year-old company was surprising the world with technical achievements that both amazed watch aficionados and delighted customers.

Fortis was the first in the world to develop a practical self-winding automatic watch movement. The revolutionary Harwood Automatic became such a classic that Fortis has reissued it twice over the years.

As the company grew, more innovations followed. Fortis brought the first waterproof Swiss watches to the world with their popular Fortissimo models. Fortis began manufacturing their first chronographs in 1937 and it wasn’t long before they mastered these complex mechanisms.

As Fortis solidified its reputation as a technical leader, people began to notice. A Fortis timepiece became an essential piece of equipment for discriminating pilots and aviators. When these aviators became astronauts and ventured into the new frontier of space, Fortis came along for the ride. Some of the original Mercury astronauts chose to wear the Fortis Spacematic watch.

At the same time that the space race was changing the world of technology, pop culture was changing society itself. Fortis was at the forefront of this cultural shift with it’s innovative new Flipper watch. Some say the watch was even instrumental in the election of the late former American president Ronald Regan. The popular Flipper was the world’s first fashion watch and became a top seller in over 40 countries

According to Fortis, the next 100 years will be even more exciting than the first. Fortis will continue to follow man into space. They will continue to lead the world in technical innovation. There are even rumors that the popular Flipper will be returning soon.

www.fortis-watches.com