After only five years in business, fashion watch brand Ice-Watch has built up over one million followers on its Facebook page. The brand is now ranked among the top 500 brands globally and the top five in the jewellery and watch segment, according to social media tracker Socialbakers.

Ice-Watch - one million Facebook fans

Ice-Watch uses its page to present new collections, sports and cultural events, festivals and new stores. But the brand also encourages its fans to share their own content to ensure a sustainable dialogue.

To celebrate this milestone, Ice-Watch will be launching a special edition of its “Ice-Game”. Fans will be able to win one of 100 watches from the Ice-World and Ice-Flash collections, so it’s worth staying tuned to the popular Facebook page.