Tissot celebrates Switzerland’s national holiday and the centenary of its partner, the Jungfrau railway, today by opening by opening a shop on the peak of the eponymous mountain. This earns the new boutique the title of the highest Tissot shop worldwide.

Reaching the shop is an incredible journey in itself. You will witness a true engineering masterpiece in the Swiss railway history and see the beauty of the captivating Swiss Mountain panorama. The breath-taking views will make it seem like time has just stopped but don’t worry, Tissot and the Jungfrau railway will make sure you stay right on track.

The new Tissot boutique at the Jungraujoch

Once at the top, you will discover as soon as you walk into the shop that Tissot is at the forefront of the retail trend and geared to meet increasing customer demand. The highly modern interior presents the products in the context of a lifestyle experience, while expansive, back-lit walls showcase large prints of the Tissot black and white ambassador campaign. The shop’s scheme demonstrates an ability to stimulate and soothe in rapid succession with its glossy versus matt surfaces.

The Boutique offers a wide range of Tissot products which includes the Tissot Jungfraubahn Collection, created to honour the brand’s duties as Official Watch of the Centenary Celebration. The eight watch models produced for the occasion bring the alpine feeling to Switzerland lovers all over the world. They will appeal to a diverse spectrum of tastes, with timepieces such as the Tissot T-Touch Expert with the iconic mountain range depicted on the dial or a wonderfully nostalgic mechanical pocket watch in a limited edition. Every watch comes in a collectable box.

The alliance between Tissot and the Jungfrau Railway is an ideal fit in more ways than one. They both demonstrate ultimate timing and precision to reach the pinnacle and just like Tissot’s hometown of Le Locle, the Jungfrau region is also on the UNESCO World Heritage list. Additionally, the partnership illustrates Tissot’s dedication to staying on top in every field, whether with its products, communication, technological innovations or shops.

Source: Tissot