The Ice-Watch online shop is available in Argentina, Brazil, France, Switzerland and the United States. It complements the brand’s physical retail presence in nearly 120 countries worldwide, from Algeria to Zimbabwe.

The Ice-Watch online shop is divided by country into so-called ice-webstores, which present the brand’s collections with the prices in the relevant currency. Customers can browse through the entire range of the brand’s frequently changing collection, which is characterised by its bold colours.

Always affordably priced and never more than a couple of hundred dollars, the Ice-Watch collection appeals to men and women of all ages thanks to the variety of colours, case sizes and materials used, from the cheerful Ice Flashy models to the more masculine XXL pieces with their 47mm cases.

The models on display in the Ice-Watch online shop can be filtered according to different criteria, such as collection name, colour, size and additional details such as calendar and chronograph functions or the addition of Swarovski crystals. Customers can see at a glance whether their preferred model is in stock in the Ice-Watch online shop. A separate search function allows the visitor to enter a full text expression to search for a particular model.

Visitors to the Ice-Watch online shop can also connect with the brand on social media sites such as Facebook and Twitter, as well as play the Ice-Game, a special Facebook game that was launched to celebrate the brand reaching the milestone of 1 million Facebook fans. The game offers a total of 100 Ice-Watch models as prizes, 25 for the top 25 players in the game and 75 watches that will be offered at random.

The Ice-Watch online shop is very easy to use with clear navigation. Once the customer has chosen his or her items for purchase, they pass through a secure check-out facility that allows them to review the contents of their order and enter delivery details for the watch before paying by either credit card or PayPal. For future reference, the customer can create an account that will store their details so that they do not need to re-enter everything the next time that they visit the Ice-Watch online shop.