We may live in a world of rapidly changing styles, some products are offering a comforting reassurance because they appeal to human core values. Danish Design is sticking to its philosophy of producing watches that emphasize elegance by using timeless, clean lines, superb materials and ergonomically designed cases and straps.

At BaselWorld there is an amazing number of fashionable new watches and Danish Design also proudly adds new models to complete the already impressive line-up. But these new models do not signal a new design philosophy, they illustrate the power of the original Danish Design. Talented Scandinavian designers develop the watches of the Danish Design collection and guard the original position of this global brand.

The all new Q988 series watch showcases minimalist design, using concentric circles to visually unite the dial with the bezel of the 44mm brushed steel case. It is fitted with a mineral glass and is water resistant to 3 ATM.

The new Q988 collection by Danish Design

The new Q1007 series combines a titanium case with high-tech ceramic for the bezel and a mineral glass. The result is a light, skin- friendly watch, fitted with a calf leather strap or a bracelet made from titanium and ceramic. The quartz movement is controlled by a radio signal from the atomic clock in Frankfurt for perfect accuracy. The watch shows hours, minutes, seconds and date; it is water resistant to 5 ATM.

The Q1030 series comes in gents’ (39mm diameter) and ladies’ (31mm) sizes with a new, elegant slim-line look. Four different versions are available, each with a steel case, ceramic bezel and sapphire crystal. The watch shows hours and minutes and (at 6 o’clock) the date. All models are fitted with a calf leather strap. They are water resistant to 3 ATM.

Finally, the Q986 brings together the best of the Fifties with the exclusive style only Scandinavian designers really master. The watch combines a steel case with a Milanaise bracelet of braided steel. It is available for gents (38mm) and ladies (30mm). The large model also has date indication. Both models are water resistant to 3 ATM.

From left: Q1030, Q1007 and Q986 by Danish Design