New manager David Moyes will not be the only new face at Manchester United as the team kicks off its new season in the Premier League on Saturday. Although Hublot still features on the team’s website as an official partner, a press release issued by the club today confirms that the US brand Bulova will replace the Swiss brand as the club’s Official Timekeeper and Global Partner in a new three-year deal.

The new partnership will see Bulova replace Hublot’s presence on the club’s scoreboards at Old Trafford, the stadium’s digital advertising boards during all Premier League home matches. Bulova will also produce co-branded timepieces featuring the legendary Manchester United crest.

The Precisionist chronography by Bulova

Specially-crafted Bulova timepieces will also be displayed around Manchester United’s Old Trafford stadium, including in the players’ dressing room, at the Club’s Aon Training Complex and its offices in Manchester, London and Hong Kong. Bulova has long been known for its technological prowess and quality craftsmanship. It presented the first full lines of men’s and ladies’ wristwatches, invented the first clock radio in 1928 and was the first manufacturer to offer electric clocks in 1931. Its Bulova Accutron watch revolutionised the way the world told time by offering the first fully electronic timekeeping, providing a technology of unprecedented accuracy that was used by NASA in numerous space missions including Apollo 11, the first moon landing.

Speaking on the partnership, President of the Bulova Corporation, Gregory Thumm, said “Everything we do here at Bulova, is based on preserving our 138+ years of traditions. Innovation and thinking from the inside out, are common traits of both Manchester United and Bulova Corporation, where we continuously strive to be the best in our respective fields. I believe that sharing these core values provides the chemistry for an amazing partnership between our two organisations.”