In order to ramp up production of its Tread 2 model as quickly as possible, Devon recently acquired spectacular building in Pasadena, California, which is currently under construction, in order to develop it into a high-tech lab.

“Pasadena is an ideal location for Devon Works, and also for our newly formed Devon Tech Labs,” said company founder Scott Devon. “We carefully considered a variety of Southern California locations and settled on Pasadena because it’s a hotbed of innovation and creativity. Our neighbours include world-renowned schools such as CalTech and the Art Center College of Design, as well as NASA’s Jet Propulsion Laboratory.”

Devon has also hired a new Production Manager, John Thomas, who brings many years of manufacturing experience to the brand. John is assembling a team of production engineers and watch assemblers, and Devon is on track to in-source the production and assembly of the Tread 1 watch at the end of this year. This move will assist DEVON in making a dramatic improvement in quality control and customer satisfaction.

“We’ve been positively overwhelmed by the demand for Tread 2,” said Ehren Bragg, Devon’s Managing Director. “So far we’ve taken over 300 preorders for the piece before the watch has even hit the market. That represents a full six months’ worth of production that’s been sold based only on photographs and a display of prototypes at this year’s BaselWorld watch show.”

Read Ehren Bragg’s views on brand boutiques in the latest issue of Europa Star.