What was once regarded as a classical trade fair has developed over the course of the past ten years into the benchmark and most important platform for the watch and jewellery industry. The world’s most significant watch and jewellery show has been skilfully moulded by MCH Group into the most important event for what is today a highly successful and globally operating industry. It is hardly doing this world event justice to still refer to it as a “trade fair”. Instead, Baselworld has developed into the sector’s trendsetting hub, and constitutes the most comprehensive show, the most significant trading arena and the most important trend barometer all in one.

GREATEST SHOWCASE

Every year, some 1400 exhibitors meet up. They include the most innovative and the most successful players, the world brands of the watch and jewellery sector and representatives of the supplier industry and related sectors. The complete picture the industry presents of itself in Basel is unrivalled anywhere else in the world and is accompanied on every occasion by more than 100 000 visitors. Wherever the spotlight falls on luxury goods, brands and lifestyle, professional communication is growing increasingly important all the time in the international context. In line with this trend, more and more media are accredited at Baselworld every year. In 2013, more than 3600 media representatives attended the event in Switzerland.

BIGGEST MARKETPLACE

There is nowhere else in the world where it is possible to witness the latest products, trends and developments live in one single place and to be able to assess them. It is here that the watch and jewellery sector first presents its innovations to the market and assimilates reactions to its new products and collections. The interaction over these eight days between watch and jewellery companies, purchasers and media representatives is unique by international comparison. That makes Baselworld doubtlessly the most important date in the year for every watch and jewellery professional, wherever in the world they may practise their craft.

FINEST TREND DETECTOR

It is not, however, only watch and jewellery professionals who attend Baselworld. Increasing numbers of designers, architects, artists and trend scouts are visiting what must surely be the most luxurious show in the watch and jewellery world. The meticulously and spectacularly designed multi-storey pavilions are transformed into settings for brand worlds, which bring the watches, jewellery items and accessories displayed to life, so that they can be experienced with all the senses. The innovations presented at Baselworld become the trend barometer for other luxury goods bought and sold throughout the world. The use of new materials and shapes and their innovative processing, for instance, thus sets the tone for the luxury articles of tomorrow. It is no wonder that specialists from all corners of the globe feel their hearts beating faster at Baselworld.

BASELWORLD 2014 - BRILLIANCE MEETS

DATE: Thursday, March 27 to Thursday, April 3, 2014
VENUE: Exhibition Center Basel (Messe Basel)
OPENING HOURS:Daily 9 am to 6 pm - On the final day from 9 am to 4 pm
ADMISSION PRICES:1 day pass CHF 60.00 - 8 day pass CHF 150.00
ORGANISER: MCH Swiss Exhibition (Basel) Ltd.
INTERNET: baselworld.com
E-MAIL: [email protected]
FACEBOOK: facebook.com/baselworld
WEIBO: weibo.com/baselworld
TWITTER: twitter.com/baselworld