Because watchmaking is an art that calls on dozens of meticulous crafts, from man’s eternal hand to cutting-edge lasers, TimeCrafters returns to the Park Avenue Armory from May 16–18, 2014 to celebrate and present 15 of the world’s haute horologie brands.

True enthusiasts will also find unique opportunities to get even more intimate with the craft.
Master artisans from a number of brands will be on hand to give rare demonstrations of every stage in the process from gears to enamel, and engraving to setting gems. Seminars will be planned as well over the course of the show.

Exhibitors
Those exhibiting and celebrating the fine art of watchmaking include A. Lange & Söhne, Audemars Piguet, Bulgari, Chopard, Christophe Claret, De Bethune, Frederique Constant, Hublot, HYT, Jaeger-LeCoultre, Parmigiani Fleurier, Richard Mille, TAG Heuer, Urwerk, and Zenith.

TAG Heuer at Timecrafters

Seminars
TimeCrafters Seminars are planned over the course of the show, including a panel discussion hosted by famed auction house Christie’s, titled Trends in Watches and Jewelry: How to Build a Collection, which will be held on Saturday, May 17 at 11:15 AM.
The panel will include Christie’s Reginald Brack, VP, Director of Privates Sales, Watches, and Tom Burstein, SVP, Senior Jewelry Specialist, Hodinkee’s Associate Editor Stephen Pulvirent, private collectors Paul Boutros, and Andrew Jacobs, and will be moderated by local TV personality Bill McCuddy.

Talks
TimeCrafters has announced two new Talks taking place over the weekend.
On Saturday, May 17 at 1:00 PM, Michael L. Friedman, Historian and Global Brand Ambassador at Audemars Piguet, will present A Brief History in Time Measurement, a talk about what systems of time measurement existed in our ancient past and throughout history, and if mechanical timekeeping will continue to flourish as we move deeper and deeper into the Digital Age.

Many master artisans are present to demonstrate and promote their craft during the show.

On Friday, May 16 at 12:30 PM, Style Experts and Authors Andrea Pomerantz Lustig (How to Look Expensive; Gotham Books) and Lilliana Vazquez (The Cheap Chica’s Guide to Style: Secrets of Shopping Cheap and Looking Chic; Gotham Books) will present It’s About Time: The Beauty and Fashion Trends and Tricks You Need To Know NOW. A book signing will follow.

Timecrafters Bookstore
The TimeCrafters Bookstore will be open throughout the weekend and will debut the new Moonwatch Only: The Ultimate Omega Speedmaster Guide by Grégoire Rossier and Anthony Marquié (Watchprint). Initially designed for automobile racing teams and engineers, the Omega Speedmaster embarked on a very different trajectory when NASA chose it to accompany astronauts heading for the moon in 1965. Its involvement in space adventure has propelled the Moonwatch to the top of the list of celebrated timepieces. After years of research and observation, the authors present a complete panorama of the Moonwatch in a systematic work that is both technical and attractive, making it the inescapable reference book for this legendary watch.

Source: Timecrafters