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Schweizer Uhrenmesse 1917 Basel

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March 2015

Schweizer Uhrenmesse 1917 Basel

Español Pусский

March 2015

The history of today’s “Baselworld” goes back to 1917, when the Schweizer Mustermesse (Swiss Industry Fair) first had a special section for watches and jewelry. By 1931, the Swiss Industry Fair introduced a special pavilion dedicated only to watches, called “Schweizer Uhrenmesse” (Swiss Watch Show).

Schweizer Uhrenmesse 1917 Basel

Baselworld is back: the main announcements

Baselworld is back: the main announcements

THE WATCH FILES The MCH Group is reintroducing its “flagship” brand to announce a return of the event in the form of a platform with multiple expressions: a first physical (...)

HourUniverse: “We're on track for 2021”

HourUniverse: “We’re on track for 2021”

THE WATCH FILES Will the Basel Fair, the undisputed leader of the world’s watch fairs for a century, be reborn with a new identity, a new concept and a mix of physical and (...)

MCH launches a new concept to replace Baselworld

MCH launches a new concept to replace Baselworld

THE WATCH FILES Following the end of Baselworld, MCH is announcing a new concept for a global platform for the watch, jewellery and gemstone industries: “HourUniverse”. (...)

BASELWORLD EXPERIENCES

Alexander Shorokhoff Home 2 in collaboration with blogger Florian Bach

Alexander Shorokhoff Home 2 in collaboration with blogger Florian Bach

The journey of the Home project continues, marking a particularly special release for Inga Shorokhov with her first self-designed model. This limited (...)

Chronoswiss unveils Strike Two Terra and Strike Two Highland

Chronoswiss unveils Strike Two Terra and Strike Two Highland

The watchmaker from Lucerne presents two new masterpieces in the Strike Two series, each limited to just 100 pieces. These exclusive timepieces embody a (...)

TAG Heuer Carrera Chronograph Tourbillon x Senna limited edition

TAG Heuer Carrera Chronograph Tourbillon x Senna limited edition

Thirty years after racing icon Ayrton Senna’s passing, the legend lives on, celebrated anew in a Netflix series honouring his remarkable achievements. The (...)

Laurent Ferrier x Art in Time unique piece for Monaco Red Cross

Laurent Ferrier x Art in Time unique piece for Monaco Red Cross

The Swiss independent brand and the Monegasque watch gallery have teamed up to create a highly personal unique piece to benefit the charity. This watch (...)