Inspired by the owl, HOOT will escort its customers from dusk until dawn, offering the perfect watch for club-goers, adventurers and night birds alike.

HOOT is the new Swiss start up trying to bridge the gap between luxury and an urban spirit. Targeted at the younger market segment, the new brand offers something for the free spirits that push life’s limits, day till night, through its Night Owl collection.

The collection is not smart or connected, which is ironic because they have selected the owl – a common symbol for wisdom – as the inspiration for their watch designs. Rather, they chose to focus on another defining characteristic of the owl – its night life. Flying through the darkness and meeting other nocturnal creatures, the owl is the ultimate night bird.

With its new watch collection, HOOT is trying to capture the club-goers, free spirits, and adventurers of the world. That’s the reason why the watch’s indexes illuminate through the night with each passing hour between midnight and 6 AM. This is one of the most impressive features of the watch, and it ensures that even during night it will never be completely dark.

The focus of their design is minimalistic and emphasises ergonomics. The stainless steel structure of the watch is wrapped around a one piece rubber-injected membrane, creating a unique and extremely resistant piece. It is complemented by a high end hypoallergenic rubber strap, which features internal micro grooves that add to the user comfort at all temperatures. The stainless steel bezel is covered in the rubber coating too, which can alternatively be set with sparkling Swarovski crystals.

On top we have a sapphire crystal glass with anti-reflection treatment. The case back is stamped with brand’s logo and individually numbered. It hides a Swiss-made quartz movement that is water resistant to a decent 10 ATM.

The Night Owl collection features eight unisex timepieces, available in three index color references: green, white and blue. Each watch is guaranteed for 2 years and comes finely packaged in an elegant black box which includes owl-themed artwork. Already doing their part to be socially conscious, HOOT’s packaging is produced by a company which provides jobs for people with disabilities.

To check out this unique project and get your hands on a pre-ordered watch form the Night Owl collection, check out their kickstarter campaign.