It’s all about you. The young brand is offering consumers something unique - luxury Swiss watches at an affordable price. And now you can get them at Harrods in the UK, too.

It’s not much of a stretch to say that we’re living in a “me” culture today. We’re focusing on ourselves more and more these days – our wants, needs, and perceptions. Just think about how many selfies you’ve taken so far!

Tired of the same old offerings, consumers are also looking for something new, and something that can express their personalities better. The need for consumer individuality has inevitably led to watch brands also focusing on adaptability. Brüggler is one of those.

The relative up-start has been offering consumers the chance to essentially design their own quality Swiss-made watches at an affordable price. The Zurich-based brand is founded on the principles of individualism and quality. Their core business idea is quite simple: producing solid Swiss timepieces, made to order.

To ensure affordability, the brand has forgotten traditional distribution channels. They don’t have a physical store, but instead focus on internet distribution, which allows them to pass on the savings to customers.

They also have some handpicked stores that sell their unique watches. Harrods has just become one of them, which is now their sole retailer in the United Kingdom. UK customers have access to a core range of limited-edition designs – which carry the famed Bromton Road inscription. Or they can design their own custom timepiece using the brand’s innovative software.

Increasingly, watch aficionados are realizing that tailor-made is what it’s all about. By now, the brand’s special online watch customization tool has been used by numerous amateurs and professionals, and produced thousands of different watch designs.

But it’s not just the wide range of choices available, it’s also their quality. Their watches are made from parts manufactured by Swiss craftsmen based in the Swiss Jura mountains, and each watch comes with handwritten documentation and guarantees of quality.

Brüggler is certainly a tempting and affordable alternative to any established luxury brand that is stuck on producing the same old models at the same old prices. Now, you can express your individuality through a quality Swiss Made luxury watch, which will only set you back about CHF 4,000 - 8,000, a fraction of the price of a comparable watch.