Relative new French brand Briston has launched a new timepiece, part of a stylish range that offers great designs at very affordable prices.

Finding a great watch isn’t easy. It’s even harder when budget comes into the equation. As a relative newcomer to the watchmaking game, Briston is trying to check both boxes with a nice range of watches that are well designed and priced well.

It’s been only 4 years since the brand was founded by Brice Jaunet. A watch enthusiast with over 15 years of experience in the industry with the likes of Cartier, he decided to produce an accessible watch in the ‘sporty-chic’ category. Partnering with Swiss designers, Jaunet decided to use some unique materials in his watches (like tortoiseshell), which is part of the reason why the brand has grabbed the attention of consumers and grown quite speedily over a few years.

The French watchmaker has made some buzz again with the launch of its latest model, the Clubmaster Sport in acetate. To me, the new watch has the look and feel of Italian military style watches (think Panerai). But the brand is marketing it as a “gentlemen’s driving watch” that’s more British in its aesthetic.

Whatever geographic or stylistic heritage you ascribe to the watch, what’s clear is that it delivers on the affordable sporty-chic promise.

The squared off 42mm stainless steel case is well proportioned, and looks great paired with a NATO-style strap or with the interchangeable rubber strap option. On the inside we have a Miyota quartz movement, allowing the brand to offer a wide range of watches that won’t set you back more than a few hundred euros.

Not much more than three years after its successful launch at Colette in Paris, it’s not a stretch to say that the brand has already established itself in the sport watch market. The new Clubmaster is just one more example of the causal-chic styling of Briston, a brand to watch over the coming years.