Farewell to British pretention. The newcomer company from the Isles offers classic designs at fantastic prices.

Britain is in a bit of a mess these days, making headlines in the political pages for “Brexit”. But Farer is more interested in making headlines of the “Brenter” type. That is, their entry – and immediate success - in the world of watchmaking.

We’ve already profiled the newcomer brand, and its credentials to shake up the watchmaking industry. Making watches designed in Britain, hand-made in Switzerland, and at prices that everyone can get behind, the company is doing a lot right.

So far, they’ve been on quite the journey, despite being very new to the scene. Impressively, they’ve managed to design and manufacture more than a handful of different watch lines, all of which range from £340 - £420.

The brand’s ambition is to make lifestyle products that proudly stand the test of time – a noble goal in today’s consumerist culture. One way to have a product that stands the test of time is to design it so it looks like it already has to begin with.

As a result, each Farer watch features a vintage-sized 39.5mm brushed stainless steel case, which is strapped to a fine Italian leather or stainless steel Milanese strap. At a depth of 10mm, the domed sapphire crystal glass adds to the retro feel.

Rhodium plated hands which come in many bright colour combinations add a bit of extra flair. It’s something you wouldn’t see on the original models of the 1940s and 1950s from which the brand draws its aesthetic inspiration. It makes their watches vibrant and modern, while at the same time evoking that timeless British design.

For anyone looking to get into the world of affordable luxury watches, or simply to add a bit of style to a growing collection, the Farer way can’t miss.