The impressive new Saxonia Moon Phase is now available in stores and the brand has launched a global photography project to spread the word.

The Saxonia Moon Phase by A. Lange & Söhne was unveiled at this year’s SIHH in Geneva. The watch made a great first impression and was offered in a white or pink gold 40mm case, which is a few millimetres larger than the basic Saxonia model.

We immediately took notice of the accurate moon-phase - it’s said to be 99.998% accurate thanks to the great L086.5 automatic movement - and its striking outsize twin date display.

It took about six months since the announcement, but the Saxonia Moon Phase is now available at points of sale (it can be had for just under $30,000 USD). To remind us of its availability, the German watchmaker developed a crafty marketing campaign.

It was photographed in front of the famous Rakotz Bridge in Kromlau, Saxony, naturally on a night when the full moon was on full display. In an indigo night highlighted by the silvery light of the full moon, the bridge and its mirror image on the water’s surface combine to form a perfect circle.

The beautiful picture launched a worldwide online project in which twelve horology bloggers and web journalists from twelve cities document their relationship with the watch in photo form.

This first full-moon photo shoot in Saxony will be followed by photo sessions in Copenhagen, London, Tokyo, Paris, Sydney, New York, Oslo, Amsterdam, Lisbon, Rio de Janeiro, Shanghai and Warsaw. For all sessions, the underlying theme is a bridge in the light of a full moon.