While nothing lasts forever, this timepiece range will definitely add some enduringly chic French style to your look.

Charriol is an independent, family-run Swiss company with a size that is far surpassed by its global ambitions.

Take their Forever collection as one example. It demonstrates their excellent eye for design and the breadth of their colorful product range, spanning several jewelry lines, a diverse range of stylish handbags and now a chic dress watch.

Their latest timepiece is what has really stood out in watchmaking circles. But that’s not all that surprising, considering the brand has been in the watchmaking business for decades already, as Ludovic Lesur, the brand’s General Manager, reminded us on our sister site.

But now is the right moment for the brand to up its game and offer a new proposition hard to resist:

“So it was time to launch jewels that are watches at the same time; we achieve this through the Forever, which bridges our two worlds: jewellery and watchmaking, at the best possible price – a criterion more important than ever!”

The new bracelet watch embodies all the hallmarks of the Forever collection, including a chic twisted cable bangle strap, and a Eastern-inspired diamond-patterned latticed design.

The modestly sized 32mm watch is available in stainless steel, yellow gold or rose gold, all of which come with a standard Swiss-made ETA quartz movement.

But the highlight of Charriol’s latest timepiece range, in my opinion, is the range of beautiful dial options. The ‘Mixed Numerals’ theme showcases a mother of pearl dial with graphical cut-away Arabic figures. The slightly raised ‘Flower’ face is more playful and colorful. And finally, the ’Diamonds Dots’ offers a bit of a younger feel with a whimsical style including 12 shining zirconia hour markers.

Coming it at under 1,000 Swiss francs, lovers of fine jewellery watches will have to take a serious look at the Forever collection of timepieces by the Swiss luxury brand.