The Swiss watchmaker is hoping to leverage the success of its men’s Horological Smartwatch by launching a ladies’ collection of five new models.

The Horological Smartwatch was first launched as a men’s model in 2015, and the brand prided itself on being the first to introduce such a watch to the market. While they weren’t necessarily the first to integrate smart technology into Swiss watchmaking, they were arguably the first to keep the look and feel of a traditional Swiss watch while adding some new features.

After the successful release of its first foray into the world of smartwatches, Frederique Constant has just introduced five new ladies’ models of its Horological Smartwatch. Fear not men, the brand has also released five completely redesigned men’s versions of the watch.

As a result of staying mostly true to Swiss watchmaking traditions, the first Horological Smartwatch was somewhat limited in smart functionality. But with the latest release, we have a lot more on offer in terms of smart integration that both women and men can enjoy.

New features include enhanced notifications, activity tracking, sleep monitoring, always on-time and date, sleep cycle alarm, dynamic coaching, cloud back-up and worldtimer 24 time zones for the frequent travelers. As a new novelty, these features are now displayed at the 2, 4, 8, and 10 o’clock positions of the watch.

The new ladies’ model remains true to the classic look of the brand, with feminine features thanks to guilloché decoration, various mother of pearl accents, applied Roman numeral indexes, and even white diamonds.

Keeping the traditional look is a testament to the brand, since they’ve added a lot more smart features to the new collection. Three of the models are available in all steel, while the two others can be had in a combination of steel and the warmer rose gold-plated bracelet.

The watches are powered by the smaller MMT-281 quartz module to fit the well sized 34mm case. The module size sacrifices in longevity however, with an annual battery life of about two years. For comparison, the larger MMT-282 quartz module that’s found in the 42mm men’s watches boasts up to four years of battery life. But that’s the major difference between the two.

When it’s all said and done, releasing five new ladies’ models of its Horological Watch is big step for Frederique Constant, which surely places the brand among the leaders in that market.

And because no big launch is complete without an A-list celebrity, the brand joined forces with Academy Award winning actress Gwyneth Paltrow, who became its new Global Charity Brand Ambassador earlier this year.

The new Horological Smartwatch Collection for ladies was launched under the theme “Move More for Charity” which partnered with charity organization DonorsChoose.org to motivate young students to be more active. The brand hopes the new watch will do the same for the modern woman, along with helping her be stylish and connected at the same time.