Don’t miss the new summer issues: Time.Business for the broader industry context, Time.Keeper on the latest watch products, and Première, our leading French language publication.

Europa Star TIME.BUSINESS

We can all use a little more perspective from time to time. That’s exactly what we get from Serge Maillard’s piece on the “galaxy” of wristwatches in “Volume Brands: The Lessons to be Learned from the 99%”. In a role reversal, we look at what the so-called 1% of luxury watchmaking might be able to learn from the producers of the majority of the world annual 1.2 billion wristwatches.

From the global to the local, we also provide everything that you always wanted to know about the Swiss watch industry. Did you know, for example, that Zurich tops the list in terms of brand density in Switzerland? Check out the rest of the piece to discover more.

In a report by Rene Weber, we see that the 2016 hit to the watchmaking industry wasn’t all that it was cracked up to be. That is, of course, so long as the brand in question was an independent luxury watchmaker (think Rolex, Patek Philippe, and company.)

Europa Star TIME.KEEPER

In a nod to George Orwell’s classic novel 1984 about a dystopian future, Pierre Maillard provides a poignant editorial on the role of watches in society. First a symbol of wealth, then a symbol of civilization and eventually enslavement, see how today’s smartwatches are taking it one step further in the professional world. The future is near, and it could be frightening.

The quartz movement has reached its “moment of truth” according to contributor David Chokron. Previously considered the biggest threat to mechanical watches, the quartz is now being challenged on two fronts: affordable mechanical watches and more functional smartwatches. Will it be able to survive?

In a very saturated market, it’s difficult for young brands to carve out their niche. A special feature profiles brands - both establishing and starting up - that are using wood to craft their timepieces. Once bulky and not very durable, today’s wooden wristwatches are more stylish, more durable, and yes even more affordable. So, should you go for wood?

Europa Star PREMIÈRE

And don’t forget to check out issue number 3/17 of Europa Star PREMIÈRE, the leading French language watchmaking publication.

Europa Star TABLE OF CONTENTS

MAGAZINE SUBSCRIPTIONS

For our geographically focused take on the watch world, you can also check out the regional issues of Europa Star magazine, including:

Europa Star USA

Europa Star CHINA