The Swiss watchmaker has joined forces with the leading global retail platform, helping men be more stylish without all the fuss.

The modern gentleman rarely needs fashion advice. But when he does, odds are he’s looking into Mr. Porter. Launched in February 2011, the company has established itself as an award-winning global retail destination for men’s style. It is known for its broad high-end product offering from some of the world’s best menswear and luxury brands.

Of late, Mr. Porter has been bolstering its accessories game, and that’s where Baume & Mercier comes in. The modern gentleman isn’t complete without a solid timepiece, and the online platform has partnered with the Swiss watchmaker to present a curated selection of timepieces.

Mr. Porter will start with eleven timepieces from the Clifton Collection, which is well liked for its masculine and refined look. Notable models on offer include the newly released Clifton Club timepieces, the Clifton GMT, and the Clifton Club Shelby Cobra Daytona Coupe inspired by the original Shelby Cobra Daytona car. In addition, Mr. Porter users will see two timepieces from the elegant Classima Collection, including both automatic and quartz novelties.

The Swiss watchmaker represents a good mix of sporty and elegant styling, making their timepiece accessible even for those of us that might not have the deepest pockets. So it was good to hear that the timepieces on offer will range from 990 euros at the low end, to over 7,000 euros at the high end.

Mr. Porter already features the likes of Bell & Ross, Bremont and even Timex on its platform. Adding Baume & Mercier only adds to its growing watch brand partnerships, and helps men to better complete their looks.

For the Swiss watchmaker, on the other hand, the partnership provides a new channel to broaden its consumer base globally. This partnership is a “win-win” result in the making.