The winter JA New York show has announced its lineup of seminars to be held Sunday, Jan. 25, and Monday, Jan. 26, in the Jacob K. Javits Convention Center.

“The new lineup of sessions for our winter show is among the best we've ever offered,” said Show Director Drew Lawsky. “From a session for buyers on how to improve your shopping skills at a show to learning about the hottest new trends in visual merchandising and branding, I encourage everyone to attend these excellent seminars conveniently located on the show floor in Jewelers of America's (JA) booth.”

Sunday's seminars include:
At 8:45 a.m., before the show begins, author Rick Segel of Rick Segel & Associates will deliver the keynote address in room 1E-02.
10:15 a.m.-11:15 a.m.: “Effectively Shopping the Show,” Paul Cohen, certified gemologist appraiser, Continental Jewelers
11:30 a.m.-12:30 p.m.: “Safe at Home-Protecting What's Most Valuable,” Darin Kath, COO, Jewelers Mutual Insurance Co.
1:15 p.m.-2:15 p.m.: “Make Your Sales Soar,” Linda Abell, G.G., Sarah Leonard Fine Jewelry
2:30 p.m.-3:30 p.m.: “50 Frugal Tips for a Better Bottom Line,” Holly Wesche Conn, CG, Wesche Jewelers
3:45 p.m.-4:45 p.m.: “Success in a Tough Economy,” Mark P. Moeller, certified gemologist appraiser, R.F. Moeller Jewelers

Monday's seminars include:
10:30 a.m.-11:30 a.m.: “Smart Appraising-Profits, Perils and Professionalism,” Arthur Skuratowicz, Anton Nash LLC
11:45 a.m.-12:35 p.m.: “Selling What's Selling ... Turning Data Into Revenue-Driving Intelligence” (abbreviated version of keynote address), Rick Segel, Rick Segel & Associates
1:15 p.m.-2:15 p.m., “GIA Diamond Cut Research: Practical Findings,” GIA
2:30 p.m.-3:30 p.m., “Colorful Language-Accuracy and Easy Color Communication,” Stuller
3:45 p.m.-4:45 p.m.: "Visual Merchandising and Branding-Profiting From Emerging Trends
Andy Macalay, director of advertising and communications, Chippenhook


www.ja-newyork.com
(please credit europastar.com)

Source: National jeweler
November 2003