<i>Five years ago, jewelry designer Louise Damiano launched her own company,
which she called DeMerini. Today, her pieces can be seen on some of television's
most widely watched shows.</i>



New York based DeMerini creates classic, European-inspired jewelry of 18K gold, diamonds, precious and semi-precious gemstones. At a time when many consumers are making increasingly discerning choices in their luxury purchases, DeMerini presents a collection of fine jewelry that is accessible and that appeals to savvy, self-purchasing women looking for value, quality and distinction.
Its owner and designer Louise Damiano gives a new, modern appeal to the most classic looks. Her inspiration comes from many places, not the least of which is listening to the very women for whom she designs. That is how she came to create her signature piece, `The Guarded Heart'. Beautifully woven of white or yellow gold and studded with diamonds, this piece represents more than just the traditional symbol of love. In creating it, Damiano says she wanted to express “an experienced heart, not jaded, but wise. Many hearts I see don't show strength. This is both feminine and strong and I really wanted to give that to women.”
Manufactured at the brand's own workshops in New York, DeMerini's creations reflect all the facets of a modern woman's life. Whether for work or weekend casual chic, for daily wear or evening versatility, or for the captivating elegance of a formal soirÉe, DeMerini has just the right piece.




Source: Couture International Jeweler
June / July 03 issue