A vast selection of top-quality diamonds and diamond jewelry and a full line of service are hallmarks of Eugene Biro, a veteran of the New York diamond business since 1974.




Eugene Biro, a master diamond cutter, began his career three decades ago as a small diamond cutting shop on 47th Street with a staff of five. He incorporated in 1980 and steadily expanded the size and scope of his business through a combination of state-of-the-art service and impeccable quality. No longer content to simply cut diamonds, in 1986, Biro began designing and manufacturing finished jewelry.
Collections cover a wide range, from bridal and fashion styles in 14K, 18K gold and platinum to special designer collections and limited-edition, opulent pieces. The company's latest innovation is the acclaimed Arielle Collection of fresh, feminine designs with diamonds set in delicate leaf motifs of white and yellow 18K gold.
The current product line includes a large selection of loose diamonds, including ideal cuts and fancy shapes, a complete inventory in sizes from single cuts up to six carats in all qualities, colors and shapes. All diamonds of 0.45 carat and larger are shipped with a free diamond grading certificate from the company's in-house GIA-certified gemologists.
While he fully appreciates the magic and romance of diamond jewelry, Biro's company has been built through sharp business sense and an understanding of technology. In addition to the expertise of his highly trained staff, Biro invests in the latest equipment, such as the high-tech Saren Colorimeter, a machine so precise it electronically determines the subtle color variations of gemstones.
In the past, Biro was one of the first companies in the jewelry industry to computerize his inventory and accounting functions. These procedures, while common now, enabled him to better service his customers by allowing them to check the status of orders, invoices, memos and shipments with a single phone call. His current customer service program includes email, [email protected], as well as a consumer information web site, www.eugenebiro.com.
The company is a member of many prestigious asso-ciations, including Polygon, Continental, the Independent Jewelers Organization, Diamond Dealers Club of New York, American Gem Society, Gemological Institute of America, Manufacturing Jewelers and Suppliers of America, Jewelers of America and Jewelers Board of Trade.
Today, Eugene Biro offers his customers a full range of sales and promotional tools, such as a four-color catalog, a diamond price book, a co-op advertising program and custom-made jewelry displays for diamond solitaire rings, studs and pendants. The latest spring advertising campaign features images of Eugene Biro himself, with the tag line `It's More Than a Business; It's a Passion'.




Source: Couture International Jeweler
June / July 03 issue