Tiger Woods joins TAG Heuer as global ambassador

TAG Heuer, the worldwide leader in luxury sports watches and chronographs since 1860, is proud to announce that the number one ranking golfer, Tiger Woods, has signed a long term ambassador agreement with the Swiss luxury watches company, covering product development, advertising, public relations and merchandising.

Tiger Woods comments “It is an honour to be associated with a company like TAG Heuer. To me, TAG Heuer is known for understated luxury and style, prestige, and exceptional quality. I look forward to working with TAG Heuer in the coming years.”

The TAG Heuer agreement with Tiger Woods also marks a milestone in the brand's historical involvement in sports combining prestige and performance. Indeed, alongside Formula 1 where TAG Heuer is the FIA world championship official timekeeper as well as partner of the McLaren-Mercedes Team, Golf will become with Tiger Woods the second pillar of
TAG Heuer product and communication inspiration. Like Formula 1, Golf epitomizes the utmost in human talent and precision, as well as in prestige and technology, several values that have made TAG Heuer significantly different from other luxury watches brands, for the past 142 years. Moreover, TAG Heuer is partner of Oracle BMW Racing for the Louis Vuitton Cup 2002/2003 (Auckland, New Zealand) and Official Timekeeper to the FIS alpine skiing world championship in February 2003 at St Moritz (Switzerland).

The contract between TAG Heuer and Tiger Woods will begin January 1st 2003, and Tiger Woods will soon be seen in the TAG Heuer corporate campaign “What are you made of ?”, launched on the international market in January 2003 .

TAG Heuer SA is part of LVMH ( Moët Hennessy Louis Vuitton ) the world's leading luxury goods group. The Group is represented in Wines and Spirits by a portfolio of brands that includes Moët & Chandon, Dom Perignon, Veuve Clicquot Ponsardin, Krug, Chateau d'Yquem, Hennessy. Its Fashion and Leather Goods division includes Louis Vuitton, the world's leading luxury brand, as well as Celine, Loewe, Kenzo, Givenchy, Christian Lacroix, Thomas Pink, Fendi and Donna Karan... In the Perfumes and Cosmetics sector LVMH owns brands such as Parfums Christian Dior, Guerlain, Givenchy, Kenzo. LVMH is active in selective retailing through DFS, Miami Cruiseline, Sephora, Le Bon Marche and La Samaritaine.
LVMH's Watch and Jewelry division comprises TAG Heuer, Ebel, Chaumet, Zenith, Fred, as well as Omas and the Joint Venture De Beers LV.

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Source: TAG Heuer press release
October 2002