Pacross to China with VNU Business Media

The mother company of Europa Star, VNU Business Publications USA is pleased to establish a partnership with Pacross Marketing Inc. to give high visibility to some of the top brands and leading companies in China today. In this partnership, Pacross Marketing Inc. will be the exclusive advertising representative in China of 28 of VNU Business Media's 65 business-to-business publications for the next five years, from October 2002 through October of 2007. Through this new relationship, the many prestigious Chinese clients represented by Pacross Marketing Inc. will have the opportunity to reach many of the most powerful business decision-makers in the United States.

VNU Business Publications USA is a division of VNU Business Media. With operations in the U.S., Europe, South America, the United Kingdom and the Far East, VNU Business Media is a preeminent authority in the business-to-business arena. The company provides customers with “must-have” information and comprehensive, customized and integrated marketing solutions delivered through an integrated platform of magazines, online services, newswire feeds, database management systems, directories, trade shows, executive conferences and awards programs. VNU Business Media publishes 65 business-to-business titles stages 52 trade shows and conferences and operates over 100 electronic media sites in the entertainment, media, marketing, retail, travel, performance, real estate and design, and food service and beverage industries.

“VNU Business Media looks forward to a mutually beneficial relationship with Pacross by introducing top Chinese companies to their counterparts in the United States. As an innovator in business-to-business information services, this is a positive example of developing cross-borders programs that will enhance and expand all of the brands, both American and Chinese, that are involved in the program,” states Mike Marchesano, President and CEO.
Pacross Marketing Inc. will represent the following VNU Business Media Publications:
Adweek, Adweek Magazines' Technology Marketing, American Time, Architectural Lighting, Architecture, Beverage World, Bicycle Retailer and Industry News, Billboard, Bobbin, Brandweek, Business Travel News, Commercial Property News, Convenience Store News, Europa Star's Couture International Jeweler, Editor and Publisher, Embroidery/Monogram Business, Giftware Business, Gourmet Retailer, Impressions, Kitchen & Bath Business, Mediaweek, Meeting News, Outdoor Retailer, Progressive Grocer, Retail Merchandiser, Sales and Marketing Management, Sporting Goods Business, and The Hollywood Reporter.

About VNU Business Media
VNU Business Media maintains a leading position in the business to business arena by providing clients with innovative and actionable business intelligence, products, and tools via a wide range of delivery channels and methodologies including business-to-business publications, trade shows, electronic applications, database marketing tools, and media intelligence.

About VNU
VNU is one of the world's leading media and information companies. Its core activities are marketing information, media measurement and information, business information and directories. VNU is active in more than 100 countries, spread across all continents. The company employs approximately 38,000 people and has annual revenues of over EUR 4.3 billion.

Source: VNU business media press release
July 2002