Piaget's first stainless steel watch

Riding high on the success of the Polo relaunch, Piaget has introduced the first steel watch in the 150 year history of the company - the Upstream. The new watch comes in seven models, with two different Piaget movements (self winding, and quartz) and features a unique folding bezel instead of a traditional clasp.
“Architecturally, the watch design is different, it's the only watch that opens this way,” says Bob Filotei, president, Piaget. “It's a design that's been in our archives for quite a while, and we are the first to introduce it. It's not a gimmick, it's a design element, which makes it sort of neat. There's no clasp on the bracelet, it's smooth, classic, Piaget.”

Why did it take so long for Piaget to enter the steel watch category? “A lot of it has to do with timing, and it has to do with the right product, which the Upstream is,” Filotei explains. “The first inclination was to take another watch and make it steel, which I'm glad we didn't do. Instead, we have a substantive introduction with the Upstrea, it's meaningful. The range is $5900 - £6300 in steel, and there are three models in Gold, so we are in the upper end, but it's value too, because it's Piaget.”

For Filotei, the introduction of the Upstream and the success of the new Polo means Piaget is back. “We've been working for three years to get the cachet back, and I think we are there,” he says. “We have a bunch of stuff happening, and it's a good time to be Piaget.”


Source: Piaget Press Release
February 2002