Corporate sponsored books?
We know we're living in a new world when companies are now commissioning books for corporate sponsorships. In September, author Fay Weldon announced her latest book, `The Bulgari Connection,' which was indeed commissioned by the famous Roman jewelry house. Originally slated for Bulgari's clients only, the book is now being offered to the public. Weldon, who said the story centers around the Bulgari necklace called `The Egyptian' maintains that writing for Bulgari does not lessen the book's literary merit.
Source: International Jeweler
January 2002