BASEL® World Watch and Jewellery Show Appoints Hammond PR

MCH Basel Exhibition Ltd., owners of the world's largest and most prestigious luxury goods trade show, has appointed London based Hammond PR as its retained consumer agency to handle all international PR for the BASEL® World Watch and Jewellery Show.
Hammond PR's prime role will be to assist in maintaining and building upon the exhibition's position as the world's largest exclusive showcase for luxury brands and THE world-wide meeting place for the industries.
The Show will also be celebrating its 30th anniversary in 2002 with a number of initiatives to be developed by Hammond PR to build on the BASEL® Show brand.
Suzanna Hammond of Hammond PR said: “This is an exciting win for us and we are all looking forward to the challenge of reinforcing BASEL's® position as THE business platform and its role as custodian of quality standards for the luxury goods industry”.
Monica Guarnaccia, Head of Marketing and Communication of the Show, commented: “We are very pleased to have appointed Hammond PR; their presentation took a fresh and innovative approach and showed a very clear understanding of the brief. We look forward to working with them”.
BASEL 2002 - World Watch and Jewellery ShowDates

Press Day

Location

Organiser

Opening hours

e-mailThursday 4th April to Thursday 11th April 2002

3 April 2002

Basel exhibition

MCH Basel Exhibition Ltd., a subsidiary of MCH Swiss Wxhibition Ltd.

Daily from 9.am to 6 pm
Last day 9 am to 4 pm

[email protected]
www.baselshow.com

Source: Press release Basel Show
December 2001