In time for the new school year, FLIK FLAK, the popular high quality Swiss watch for children, is launching eight brilliant new models. FLIK FLAK is a byword for Swiss quality: all the watches have a shock-resistant aluminium case, scratchproof mineral glass, hard-wearing strap and are water-resistant to 30 m. The watches can even be machine-washed at 30 degrees, preferably wrapped in a stocking!

FLIK FLAK particularly wants to make learning to tell the time easy and above all fun. All the dials are therefore designed with great care. Each collection also includes models specially suitable for little children: FLIK and FLAK appear on the watch hands, to make learning to tell the time child's play and great fun. Each package also contains a colourful cardboard learning clock to aid time teaching. The learning concept developed with psychologists and teaching specialists has proved successful for many years.

The eight brilliant new FLIK FLAK watches from the “Back to School” collection are available now in Swatch Stores, department stores and from selected retailers in the CHF 35.— to CHF 45.— price range (recommended retail price).

The magic “Fiorita” is romantic and playful. The grass-green textile strap reminds the wearer of the magic gardens in fairytale worlds while magnificent coloured Swarovski crystals sparkle from the bright and beautiful flowers. Glistening semi-precious stones enhance the attractive dial. This pretty watch makes an ideal gift to enhance a very special day in the life of a little princess.

The sight of “Sweet Lemon” is like a ray of sunlight. With its supple textile strap in sweet lemon-yellow and a cheerful flower pattern, this is the right watch for fashion-conscious girls who know what they are about when it comes to time.

“Wild Cherry” is fitted with an impressive soft synthetic strap relief-printed in warm red. The combination with khaki elements gives this watch a very special touch. A great watch for any time, with cherries good enough to eat.

Ready for the next adventure? Time to strap on the “Black Dart” in dominant black. This dynamic model with the black synthetic strap and white quilted stitching kits out all adventure-loving kids ready for action and fun.

The two new models for little children are called “Flak the Fairy” and “Snoooozie”. On the pink textile strap of “Flak the Fairy”, Flak is dressed up as a fairy and points her playful magic wand. Marvel at the sky by day and night: the sun, moon, stars and woolly clouds twinkle on the sky-blue textile strap fitted on “Snoooozie.” The Flik and Flak hands do their cheerful rounds on the clearly laid out dials of both watches.

Another highlight is “Spoky” with the hard-wearing textile strap in the contemporary denim look supplemented by coloured patches. Tough kids who feel best in jeans will be delighted by this FLIK FLAK watch. The dials on both models are imaginative, clear and easy to read - making every glance at the time a special experience.

“Ganador” with its bright blue textile strap and sew-on badges is a loyal fan on the wrist of every budding sportsperson - egging him or her on to victory.
From Flik Flak's press release