On November 25th the St. Regis Grand Hotel will brighten up with Platinum. Jewels and much more, for the first time ever.

Platinum Guild International Italy, American Express Platinum Card and Posh Platinum Attitude organize a night in the sign of Platinum. Sponsor of the event, the beautiful and Roman for a night Kasia Smutniak, who joins the “Platinum People” after the successful TIM campaign.

The charming metal will be the protagonist of the night and it will be interpreted by some of the most famous jewellery brands, such as Bulgari, Cartier, Chanel, Damiani, Dupont, Montblanc and Zenith.

There will be two “institutional” show-cases of Platinum Guild International Italy that will hold a piece of the “Azure Collection” - platinum and precious blue stones, the new and irresistible trend of the season - and the platinum baton awarded to Maestro Chailly for the ten-year activity of the Auditorium of Milan.

Moreover, it will also be shown the Platinum Telegatto, the International Television Award of the Italian magazine Tv Sorrisi e Canzoni.

Platinum greatly expresses the values of the contemporary woman: beautiful, versatile and elegant without hiding strength and flexibility. It perfectly incarnates the personality, the nature and the style of the person who wears it.

Platinum is pure, it has a wonderful natural brightness and it is ideal for the most sensitive skins. Platinum is rare, historically the most prestigious among the precious metals.

Platinum is eternal, as its brilliance and unalterability.

A night dedicated to the purest emotions and to the “Platinum People” who can be moved by something that makes a heart beating.

Platinum: pure, rare, eternal.


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Source: Platinum Guild International Italy
press release
November 2003