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TIME.KEEPER
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CURRENT ISSUE
WORLDWATCHWEB
WATCH AFICIONADO
NEWSLETTER
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PRIVACY POLICY
CONTENTS
CURRENT ISSUE
TIME.BUSINESS
TIME.KEEPER
THE WATCH FILES
HIGHLIGHTS
VIDEO CHANNEL
WATCH GALLERY
SWISSTIME
OPINIONS
PORTFOLIOS
E-ZINE
BOOKS
JEWELLERY
BRANDS
ARCHIVES
BOOKS
JEWELLERY
BRANDS
ARCHIVES
SUBSCRIBE
ABOUT
ABOUT
PARTNERSHIP
CURRENT ISSUE
WORLDWATCHWEB
WATCH AFICIONADO
NEWSLETTER
CONTACT US
SUBSCRIBE
FACEBOOK
TWITTER
YOUTUBE
INSTAGRAM
TERMS OF USE
PRIVACY POLICY
Español
Français
Pусский
繁體中文
简体中文
Select another language
CONTENTS
CURRENT ISSUE
TIME.BUSINESS
TIME.KEEPER
THE WATCH FILES
HIGHLIGHTS
VIDEO CHANNEL
OPINIONS
PORTFOLIOS
E-ZINE
WATCH GALLERY
SWISSTIME
BOOKS
JEWELLERY
BRANDS
ARCHIVES
SUBSCRIBE
ABOUT
ABOUT
PARTNERSHIP
CURRENT ISSUE
WORLDWATCHWEB
WATCH AFICIONADO
NEWSLETTER
CONTACT US
FACEBOOK
TWITTER
YOUTUBE
INSTAGRAM
TERMS OF USE
PRIVACY POLICY
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The watch that doesn’t exist (yet)
OPINION
October 2019
Today, it is possible to launch a brand without even having the actual watch on your wrist. From the 1990s onward, the arrival of 3D computer-generated (...)
Our special report in China
EDITORIAL
October 2019
What explains the country’s “watch fever” over the last two decades? In our new issue’s feature on China, we attempt to provide keys to understanding the main (...)
The control-freakery of the luxury business
OPINION
July 2019
How a traditional culture of trust in the Swiss watch industry is changing over time. Are artisans being replaced by bean-counters precisely when the word (...)
Manager or entrepreneur?
EDITORIAL
July 2019
“Today, lots of brands are led by technocrats who talk about emotion,” says Jean- Claude Biver. We investigated in our archives to find how the figure of the (...)
A new era for Japanese watchmaking?
EDITORIAL
July 2019
As demand for Japanese quartz movements continues to fall, due to declining interest in the fashion watch, and as the arrival of the smartwatch causes (...)
Mechanical, quartz or connected?
INDUSTRY
June 2019
Is there still room for every category of timepiece in the 21st century? Innovation suggests there is. But only the market can give us the definitive (...)
Over 90 years of Europa Star archives
1927-2019
June 2019
A full journey through the history of watchmaking. Indeed, Europa Star has embarked upon the digitisation of a unique heritage: over 90 years of watch (...)
The great scattering
OPINION
April 2019
The watchmaking industry shoots at hoot and slide, and everyone starts to play in their own corner. My living room, my exhibition, my summit, my meetings. (...)
Basel and Geneva play a game of go
EDITORIAL
March 2019
The recent announcement that, in 2020, the dates of the SIHH and Baselworld will basically coincide, is just the latest salvo in a protracted territorial (...)
Instagram, “long time” and “short time”
OPINION
March 2019
The paradox of the supposedly forward-looking new networks is that they constantly plunge us into a distant and magnified past. The internet has given us (...)
Watch as weapon
EDITORIAL
January 2019
The fact that the vintage wave, which arose from the younger generation, places a higher value on personality and authenticity than on function and (...)
Digital vs. analogue
WATCHWORDS
January 2019
“Analogue” stands apart. It’s real and authentic. It’s vinyl, it’s 35mm. What you see is what you get. It’s kind of vintage, and it’s cool (...)
Richemont: more soul!
EDITORIAL
January 2019
As a new edition of the SIHH opens, let’s say it right away: last year brought us some concerns about the evolution of the Richemont group’s watch brands, (...)
Deaf sentence
FREELY SPEAKING
January 2019
Many years ago, I used to telephone my father every Friday afternoon at three o’clock. We’d arranged that day and time because by the end of the week we (...)
The watchmaker who saved Zenith from oblivion
HISTORY
December 2018
It’s a well-known story, but one that definitely bears retelling. All the more so, since this issue of Europa Star is all about the value of preserving (...)
Tradition and butchery
WATCHWORDS
December 2018
Anyone who’s tried to cook a familiar recipe in a foreign land will probably have faced the issue of sourcing the right ingredients.
When pieces go from Instagram to shop windows
EDITORIAL
October 2018
This issue marks the creation of a new tradition at Europa Star: we have selected the watch innovations that caught our eye this year in a few carefully (...)
Pure Play or Pure Pain?
THE MYTHS OF COMMERCE (PART 2/5)
September 2018
In part 1 of my essay, I might have had you believe that I do not like e-commerce!? Just to be clear…Everybody who has something for sale should consider an (...)
Painter’s block
FREELY SPEAKING
August 2018
One of the good things about our place in Menton is that there’s no room for guests, although we make exceptions for our offsprings if they promise to stay (...)
Being together (in real life)
EDITORIAL
August 2018
As the virtual world spreads out to encompass every aspect of our lives, the need for direct contact, physical presence, face-to-face dialogue, coming (...)