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Automation and calculation
October 2017
All the marketing hype that seems to preoccupy the narrow little world of watchmaking more and more has helped to bury news of two upheavals that are (...)
1984 on your wrist
July 2017
“Before the advent of the railway, owning a watch was a mark of wealth, but afterwards it became proof of civilisation. There is no civilisation without (...)
What’s the deal with ‘vintage’? (and beards?)
July 2017
It’s not just a trend, it’s become practically an obligation. At Baselworld, you could count on the fingers of one hand the brands that weren’t launching a (...)
Dial or screen?
WATCHWORDS
June 2017
The word “dial” is the kind of linguistic fossil I love to discover. Most words are fossils, in the sense that they bear the imprints of a time long past, (...)
When grafts don’t take
EDITORIAL
June 2017
It’s not the first time an attempt has been made to graft a Chinese organ onto a Swiss watchmaking body but, once again, the graft has been rejected. Or, (...)
Where will it all end?
FREELY SPEAKING
June 2017
Talking with a friend recently, I noticed that in addition to the Rolex Deepsea on his right wrist (he’s left-handed), he was wearing a very slim apparatus (...)
“EXPLOSION” GENERATION
March 2017
Manpower recently released the results of an interesting survey it conducted among 19,000 young people born between 1982 and 1996 in 25 countries. It (...)
STRENGTHENING THE BASE OF THE PYRAMID
March 2017
High on the intoxicating returns from its ascent to the dizzying heights of luxury, the Swiss watch industry has now fallen back to earth. And it’s asking (...)
A LAST WORD TO START - “The danger is not the humanisation of robots but the robotisation of humans”
March 2017
The German futurologist Gerd Leonhard was invited to the 8th Haute Horlogerie Forum last autumn. He had one piece of advice to give to young people looking (...)
“The Swiss made label is useful to brands trying to justify themselves”
SWISS MADE
March 2017
Edouard Meylan, the young and dynamic boss of the venerable H. Moser & Cie brand, created one of the buzzes he’s so good at generating (having tried his (...)
Have I got news for you!
FREELY SPEAKING
March 2017
Slouched in a deckchair on the terrace in the sun, puffing serenely on my pipe with the remnants of a delicious cappuccino beside me, my mobile telephone (...)
French and English: an Entente Cordiale
WATCHWORDS
March 2017
As a translator, my job is essentially to take a load of French words, and turn them into a load of English words. Although it’s unclear exactly how many (...)
The new EUROPA STAR ultra-innovative concept
January 2017
For our 90th anniversary, we are proud to present the new Europa Star. In this ultra-innovative concept, the context provides the physical and metaphorical (...)
PRODUCTS TAKE PRIDE OF PLACE
January 2017
How do you keep your head above water in such turbulent times? By taking another look at your products, obviously. Price, which we examine in closer detail (...)
LEARNING TO DANCE IN THE RAIN
December 2016
When the printing press began to take off in the 1450s, booksellers, who made a living from selling manuscripts – and quite a handsome living at that – were (...)
EUROPA STAR’S 90TH ANNIVERSARY and some birthday surprises
December 2016
In 2017, Europa Star celebrates its 90th year as an independent voice in watch journalism. Back in 1927, Europa Star played a pioneering role by launching (...)
Swiss Watchmaking: OUTBREAK OF HOSTILITIES
October 2016
HAUTE HORLOGERIE - High-quality watches at hard prices?
August 2016
The latest study carried out by the Mainfirst banking institute, published in April 2016 and entitled “Hard luxury goods: Short-term pain, long-term gain” (...)
WATCHMAKING IS DEAD, LONG LIVE WATCHMAKING
June 2016
Month after month, the negative figures continue to pour in. In April, Swiss watch exports fell once again, by 11.1% to be precise, compared with April (...)
Europa Star JEWELS
June 2016
2016 is very much a feminine year for the watchmaking industry, with a growing trend towards women’s watches – a promising market, yet to be conquered (...)