Opinions

Europa Star

Opinions

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Who are the brands' main competitors? Themselves!

Who are the brands’ main competitors? Themselves!

The sale of a Paul Newman Daytona for 17 million dollars is just the tip of the iceberg. The vintage (and second-hand) market is stealing a march on the (...)

The Fat East

The Fat East

EDITORIAL

Today, the Far East is the biggest producer and consumer of watches on the planet. This situation will remain for a long time to come, despite the abrupt (...)

Swiss brain vs Swiss made

Swiss brain vs Swiss made

OPINION (EPISODE 2)

“The ‘Swiss-made’ label does not defend Swiss values and expertise. Even less does it protect Swiss subcontractors and their employees, since it can be (...)

Europa Star: 90 years of editorial adventure

Europa Star: 90 years of editorial adventure

RETROSPECTIVE

At the end of the Roaring Twenties, Swiss entrepreneur Hugo Buchser laid the foundations for the magazine Europa Star. Among tourist guides, a business (...)

Of bricks and paper, clicks and storms

Of bricks and paper, clicks and storms

EDITORIAL

As a reading of this issue’s substantial “Brick & Click” dossier will reveal, watch retail is truly in the doldrums – or, more accurately, in total (...)

Automation and calculation

Automation and calculation

All the marketing hype that seems to preoccupy the narrow little world of watchmaking more and more has helped to bury news of two upheavals that are (...)

1984 on your wrist

1984 on your wrist

“Before the advent of the railway, owning a watch was a mark of wealth, but afterwards it became proof of civilisation. There is no civilisation without (...)

What's the deal with ‘vintage'? (and beards?)

What’s the deal with ‘vintage’? (and beards?)

It’s not just a trend, it’s become practically an obligation. At Baselworld, you could count on the fingers of one hand the brands that weren’t launching a (...)

Dial or screen?

Dial or screen?

WATCHWORDS

The word “dial” is the kind of linguistic fossil I love to discover. Most words are fossils, in the sense that they bear the imprints of a time long past, (...)

When grafts don't take

When grafts don’t take

EDITORIAL

It’s not the first time an attempt has been made to graft a Chinese organ onto a Swiss watchmaking body but, once again, the graft has been rejected. Or, (...)

Where will it all end?

Where will it all end?

FREELY SPEAKING

Talking with a friend recently, I noticed that in addition to the Rolex Deepsea on his right wrist (he’s left-handed), he was wearing a very slim apparatus (...)

“EXPLOSION” GENERATION

“EXPLOSION” GENERATION

Manpower recently released the results of an interesting survey it conducted among 19,000 young people born between 1982 and 1996 in 25 countries. It (...)

STRENGTHENING THE BASE OF THE PYRAMID

STRENGTHENING THE BASE OF THE PYRAMID

High on the intoxicating returns from its ascent to the dizzying heights of luxury, the Swiss watch industry has now fallen back to earth. And it’s asking (...)

A LAST WORD TO START - “The danger is not the humanisation of robots but the robotisation of humans”

A LAST WORD TO START - “The danger is not the humanisation of robots but the robotisation of humans”

The German futurologist Gerd Leonhard was invited to the 8th Haute Horlogerie Forum last autumn. He had one piece of advice to give to young people looking (...)

“The Swiss made label is useful to brands trying to justify themselves”

“The Swiss made label is useful to brands trying to justify themselves”

SWISS MADE

Edouard Meylan, the young and dynamic boss of the venerable H. Moser & Cie brand, created one of the buzzes he’s so good at generating (having tried his (...)

Have I got news for you!

Have I got news for you!

FREELY SPEAKING

Slouched in a deckchair on the terrace in the sun, puffing serenely on my pipe with the remnants of a delicious cappuccino beside me, my mobile telephone (...)

French and English: an Entente Cordiale

French and English: an Entente Cordiale

WATCHWORDS

As a translator, my job is essentially to take a load of French words, and turn them into a load of English words. Although it’s unclear exactly how many (...)

The new EUROPA STAR ultra-innovative concept

The new EUROPA STAR ultra-innovative concept

For our 90th anniversary, we are proud to present the new Europa Star. In this ultra-innovative concept, the context provides the physical and metaphorical (...)

PRODUCTS TAKE PRIDE OF PLACE

PRODUCTS TAKE PRIDE OF PLACE

How do you keep your head above water in such turbulent times? By taking another look at your products, obviously. Price, which we examine in closer detail (...)

LEARNING TO DANCE IN THE RAIN

LEARNING TO DANCE IN THE RAIN

When the printing press began to take off in the 1450s, booksellers, who made a living from selling manuscripts – and quite a handsome living at that – were (...)