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Europa Star

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History never ends

History never ends

We remember that, a few years ago, an American essayist, Francis Fukuyama, predicted the ‘end of history’. In his opinion, the fall of (...)

Let's talk a little about ‘us'...

Let’s talk a little about ‘us’...

In a departure from what is customary, let’s speak a little bit about us! ‘Us’ is not only Europa Star, but ‘us’ refers also to the overall watch media (...)

The paradox of 80 percent Swiss Made

The paradox of 80 percent Swiss Made

The great debate, which, under press-ure from the barons of timekeeping, has just begun regarding a reformed definition of ‘Swiss Made’ leading (...)

Horological machines

Horological machines

Where does our never-ending fascination for ‘machines’ come from? This attraction holds true for all machines, large and small, locomotives or (...)

Retrospective-Perspective: The Watch Industry 2006/2007 - Watchmaking runs the risk of excess

Retrospective-Perspective: The Watch Industry 2006/2007 - Watchmaking runs the risk of excess

What a glorious year! Do we even need to repeat the numbers, proclaimed loud and clear just about everywhere?

Eighty years of service for the watchmaking of tomorrow

Eighty years of service for the watchmaking of tomorrow

This year represents the 80th anniversary of Europa Star, and we still have ‘all of our teeth’ as they say. Yes, 80 years ago, the foundations of (...)

The heart-warming story of Europa Star

The heart-warming story of Europa Star

100% SWISS MADE BY SWISS MAIDS?

The Swiss Made label in watchmaking has been the source of all sorts of uses and abuses.

The mechanical and financial heart of watchmaking

The mechanical and financial heart of watchmaking

In a recent book of interviews with the journalist Friedemann Bartu ‘Au-delà de la saga Swatch’ Nicolas Hayek laid a few cards on the table concerning (...)

Intellectual property is not a universal concept

Intellectual property is not a universal concept

About ten years ago, counterfeit products primarily affected only the luxury goods industry. Today, fakes are seen in all (...)

Bubbles

Bubbles

We know the famous story of the first economic ‘bubble’, in which the irrational mixed with speculation, but there was also the celebrated tulip (...)

My time against yours

My time against yours

A conceptual American artist, Jonathon Keats, has just opened his own ‘Bureau of Standards’. He offers every person a personalized ‘conversion table’ (...)

Retrospective-Perspective: The Watch Industry 2005/2006 - Behind the velvet curtain

Retrospective-Perspective: The Watch Industry 2005/2006 - Behind the velvet curtain

Swatch Group declares “the best results in its history” – a turnover of 4.5 billion Swiss francs, or a “gross” increase of 8.3 percent; the year the (...)

Put the ‘masters' at the centre of watchmaking

Put the ‘masters’ at the centre of watchmaking

In the Swiss watch industry, hardly a week goes by without someone announcing a new initiative in the domain of – how do we call it exactly – “Haute (...)

Unite for the Long-Term

Unite for the Long-Term

The guru of the Richemont group’s watch division, Doctor Franco Cologni, has just made a few ripples in the sea of watchmaking, by creating the (...)

(End of the) Swatch generation?

(End of the) Swatch generation?

The very first delivery of Swatch watches, into a test market, took place in October of 1982.

The parable of the sock

The parable of the sock

At the end of the 1970s, a Chinese peasant from the Datang zone, in the Zhejiang province, recuperates old abandoned machines destined for the (...)

With a little constructive criticism and better recall - watchmaking could only be healthier

With a little constructive criticism and better recall - watchmaking could only be healthier

A recent article in Europa Star has caused us to reflect upon the relationship that watchmakers, or rather watch “companies” and “brands” have with their (...)

The peak of craziness

The peak of craziness

During my childhood, the word ‘watchmaking’ evoked an exclusively masculine universe, one that was technical, severe and (...)

Retrospective-Perspective: The Watch Industry 2004/2005 - On the road again

Retrospective-Perspective: The Watch Industry 2004/2005 - On the road again

11.1 billion Swiss francs! The value of Swiss watch exports has gone through the roof. Exports grew 9.2% to CHF 932.3 million in 2004 in relation to the (...)

The Internet - false fears and genuine challenges…

The Internet - false fears and genuine challenges…

The Internet is scary. Just look at what is happening in the music industry. Last year, sales for CDs and tapes fell 30%. What caused thisı Most would (...)