Corum has inaugurated another boutique in China, in the famous shopping mall Plaza 66, in Shanghai. Opened in partnership with Swiss Prestige, Corum’s new boutique asserts the continuity of the brand’s distribution strategy and testifies the will to consolidate its presence on the long term.

Corum will hold a special exhibition displaying the brand’s development and history in Plaza 66, allowing the Shanghai public to experience first-hand the awe and beauty of the brand’s Vintage collection, inspired by the brand’s historical creations, entirely dedicated to the boutique concept. This collection will be completed every year with a new model.

Mr. Antonio Calce, CEO of Corum, Mr. Heinrich Schellenberg, the Consulate General of Switzerland in Shanghai, Mr. Alain Chung, famed timepiece connoisseur and collector, Mrs. Jacqueline Ng, CEO of Swiss Prestige Group, as well as Mrs. Iris Tsui, Plaza 66 Leasing Senior Manager being honored guests, officially cut the inaugural ribbon at the boutique opening ceremony.

Alain Chung, Iris Tsui, Jacqueline Ng, Heinrich Schellenberg, Antonio Calce

Swiss Prestige

Founded in 1988 by Emil J.F. Klingelfuss, Swiss Prestige is managed by Ms. Jacqueline Ng as its CEO & Managing Director and headed by Emil Klingelfuss as its Chairman. Firmly established as a leading agent of fine Swiss watches throughout Asia, with offices in Hong Kong, Beijing, Shanghai, and Taipei, Swiss Prestige is representing CORUM as sole agent in Hong Kong, Macau, China and Australia. Thanks to the quality of their work, their high-end network and their strong professionalism, they gained the trust of major watch brands.

Source: Montres Corum

www.corum.ch

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