The latest ladies’ model from ArtyA features a number of stunning visual effects and offers further proof that Yvan Arpa is never short of inspiration. The steel case is set with 725 diamonds totalling a radiant 3 carats. This meticulous jewellery work is done in Geneva. Nonetheless, the real show-stopper is the dial crafted in a noble material from Essaouira, Morocco – murex, a shell from which its rare purple mother-of-pearl is extracted. Whether in ancient times when the Phoenicians used it to dye luxurious fabrics or today on ArtyA dials, purple is the exclusive preserve of a fortunate few. And as if that were not enough, it is associated here with gold leaf in this striking encounter between exceptional rarity and refined elegance.