European Watch Clock and Jewellery Fair 1980 BF 329
Styling - a vital aspect of successful marketing. Avia is this year presenting in Basle a collection built around exclusive designs. Shown here is the “Coffre” line featuring water-resistant cases with in-driven crown providing the same protection as the screwed-in type but a more elegant, less protruding look. Goidpiated or two-tone cases with functional screwed-on bezel. Mechanical or quartz movements. (SGT - Société des Garde-Temps - AVIA)