Fortis “Logo Swiss”

European Watch Clock and Jewellery Fair 1989 BF 311
“Interchangeability” is the key concept behind Fortis’s “Logo Swiss” watch line. A unique, patented container system allows the wearer to switch the watch from one strap to another with a simple press of the thumb. The new “Fortis Logo Metal & Leather” collection is making its debut at BASEL 89. It features solid chromed or gilt metal cases, crocotype leather straps and trendy coloured dials. With FORTIS “Logo Swiss”, interchangeability really stands for styling flexibility.