Metaux Precieux S.A., Neuchâtel

European Watch Clock and Jewellery Fair 1973 BF 801
An all-titanium wristwatch: case, bracelet and dial. This metal’s exceptional advantages - light weight, resistance to corrosion, toughness, non-magnetism - explain its introduction in avant-garde technology. Métaux Précieux has moreover developed a special surface treatment whereby the metal’s own crystalline structure becomes a decorative element. Furthermore, the dial has received a chemical colour treatment. (METAUX PRECIEUX S. A., Neuchâtel)