Mondaine WATCH Ltd./M-Watch

European Watch Clock and Jewellery Fair 1987 BF 303
Introduced three and a half years ago by Mondaine Watch Co. of Zurich, the M-Watch has proved an all-round winner. Migros, Switzerland’s leading distributor, has sold over one million units in Switzerland alone. The M-Watch’s advanced styling and technology have also found willing customers in no less than 36 foreign markets. Classically styled sports-spirited designs (left) remain favourites although less conventional (“New York”, centre) or multicoloured designs including “Aida”, right, sold with two extra bracelets) are also selling well. M-Watch models are always water-resistant, quartz-piloted, Swiss Made and come with an international warranty. (MONDAINE WATCH Ltd./M-Watch)