European Watch Clock and Jewellery Fair 1977 BF 114
Models from “La Collection” by Van Cleef & Arpels designed by Pierre Arpels with the cooperation of Swiss luxury watch specialists. The basic model is a design dating from 1949 with its three typical flexible bracelet, sold up to now exclusively in Van Cleef & Arpels’s own shops The new collection is now being made available to leading jewellery houses throughout the world. Lifetime guarantee. (START, Style et Art S. A.)