The country is undoubtedly Latin America’s giant in terms of luxury watches consumption, clearly ahead of Brazil or Argentina. It is an important market for some of the most extravagant timepieces in the world. We met key retailers and brand managers in Mexico.
The country is undoubtedly Latin America’s giant in terms of luxury watches consumption, clearly ahead of Brazil or Argentina. It is an important market for some of the most extravagant timepieces in the world. We met key retailers and brand managers in Mexico.
I
ts ranking in the official Swiss watch
export figures does not reflect its real
potential for fine watchmaking and
independent brands. The SIAR exhibition
in Mexico City is the get-together of
local collectors particularly focused
on the most audacious timepieces.
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