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Archives & heritage
A chronology of the chronograph
FROM THE BALANCE SPRING TO THE MOON (1675–1969)
By Europa Star
January 2018
A chronology of the chronograph
FROM THE BALANCE SPRING TO THE MOON (1675–1969)
By Europa Star
January 2018
Click to enlarge - PDF
WATCH FILES
Archives & heritage
On the difficulties of waking a sleeping beauty: the case of Léon Hatot
GUEST COLUMN
November 2024
In an industry that values history and heritage, there is great temptation to revive old names, as recent examples have shown. The Europa Star archives are (...)
The Royal Oak Concept through the Europa Star archives
AP x ES SERIES
October 2024
Last time, Stephen Foskett took us on an epic deep dive into the Royal Oak Offshore through the Europa Star archives, showing how “the Beast” smashed (...)
The Tissot saga in the United States (1848–1876)
October 2024
Tight links were established between the Tissot family from Le Locle and the United States from very early on. In 1848, Charles-Emile crossed the ocean for (...)
Breitling, 140 years of acceleration
October 2024
Breitling is celebrating 140 years spanning a history of firsts, recent developments and a “legendary future” – its slogan since 2017 when it was acquired by (...)
“Recognition for John Arnold is our priority”
INTERVIEW
October 2024
Pascal Béchu is the new managing director of Arnold & Son and Angelus, having previously headed up global sales. He intends to use his tenure to (...)
In the Mood for Tissot: the debut in Hong Kong (1920–1997)
June 2024
It is always interesting to re-evaluate Tissot’s business choices and activities in China from a present-day perspective. Just recently, 2023 saw the launch (...)
Understanding the history of Rolex through Europa Star archives
GUEST COLUMN
May 2024
Pierre-Yves Donzé’s opus on the history of Rolex is a publishing phenomenon. “The Crown” is already the subject of numerous books, written from a collector’s (...)
Should we colourise the past?
EDITORIAL
May 2024
A kind reader* recently sent us this photograph, which shows Europa Star’s founder, our ancestor Hugo Buchser, in a new light. While we’re used to seeing (...)
Micromégas: an astonishing encyclopaedia of Time, rediscovered
April 2024
Between 1964 and 1970, a rich, well-documented and fascinating encyclopaedia of Time with a revolutionary graphic design for its day, was published by Les (...)
The fragmentation of watch fairs is a reflection of the market
COLUMN
April 2024
In the 1990s, journalist Pascal Brandt reported Alain-Dominique Perrin’s memorable comment on “the smell of grilled sausages” at Baselworld, signalling the (...)
“Distribution will be the battlefield of the next century”
February 2024
After Fine Watchmaking and its icons, Pascal Brandt takes this new column into the sensitive – and totally transformed – terrain of watch distribution, again (...)
Once Upon a Time: Tissot in Shanghai (1920–1948)
January 2024
The evocation of Tissot’s past presence in Shanghai resonates with its present, with the opening of a new boutique on Nanking Road - the very place where (...)
In Time with Fashion: Tissot in Shanghai (1920–1948)
January 2024
Tissot’s first steps in China took it backstage into the vibrant world of Shanghai cinema. Carried by the most famous actresses of the time, its timepieces (...)
The watch industry, Switzerland and the USSR under Stalin
December 2023
In February 1941, after hard-fought negotiations, Switzerland and the USSR signed a trade agreement that floundered on the rock of (...)
It’s raining icons
COLUMN
December 2023
After “Haute Horlogerie”, Pascal Brandt takes on another twenty-first-century buzzword: “icon”. His starting point is again one of his past articles for Europa (...)
Will the real Haute Horlogerie please stand up (again)?
FEATURE
October 2023
In the 1990s, the respected journalist and watch expert Pascal Brandt was a regular contributor to Europa Star. Three decades later, he’s back to review (...)
1933: The origins of Nivarox and Incabloc
October 2023
Two revolutionary technologies emerged nearly simultaneously in 1933. Nivarox and Incabloc addressed the key shortcomings of watches in daily use: accuracy (...)
Hunting Treasures: Zenith’s Heritage Department
October 2023
Zenith’s Manufacture in Le Locle holds many treasures: its staff, for one, its buildings, which have stood on the same ground since 1865, its collections, (...)
Olivier Laesser: the great escapement
July 2023
At the end of an unprecedented investigation, this doctor in horology has drawn a “family tree” of the escapement through the centuries, introducing some (...)
1900-2000: A history of watch advertising
June 2023
A history of watch advertising: 1990-2000
June 2023
A history of watch advertising: 1980-1989
June 2023
A history of watch advertising: 1970-1979
June 2023
A history of watch advertising: 1960-1969
June 2023
A history of watch advertising: 1950-1959
June 2023
A history of watch advertising: 1930-1939
June 2023
A history of watch advertising: 1920-1929
June 2023
A history of watch advertising: 1900-1919
June 2023
The story of the Tissot Ping-Han Railway Watch
May 2023
Swiss watches for Chinese trains: the story of the Ping-Han Railway is fascinating in more ways than one. Its construction between the end of the 19th (...)
Becoming Chopard
EUROPA STAR ARCHIVES
May 2023
Chopard is one of the many “sleeping beauties” in the watch industry to have been stirred back to life, as illustrated by the Europa Star archives. This was (...)
Anarchists and watchmakers
April 2023
Two recent events - Florian Eitel’s extensively researched publication, Le Vallon horloger et ses anarchistes, and Cyril Schäublin’s film Unrueh (Unrest) - (...)
From the archives: our first look at the Swatch
ANNIVERSARY SERIES
February 2023
It has often been said that the Swatch saved the Swiss watch industry, and March 1, 2023 marks 40 years since its introduction. Although this view is (...)
Louis Cottier’s archives to be digitised
November 2022
The Watch Library Foundation (TWL) and the Musée d’Art et d’Histoire de Genève (MAH) have joined forces to digitise the watchmaking archives of Louis Cottier, (...)
A brief history of watch designers (which remains to be written)
CHRONICLE
November 2022
The anniversary of the Royal Oak was the opportunity to celebrate Gérald Genta, not only for the creations he developed for numerous watchmakers but also (...)
Lang 1943: several decades in a single watch
September 2022
Honouring the legacy of 1940s-born watchmaker Gerd-Rüdiger Lang, who founded the Chronoswiss brand in the 1980s, this new project relying on 1960s Marvin (...)
Reviving a watch brand: a risky venture
July 2022
Before the 1970s, Switzerland was home to a record number of watch brands, many of which collapsed during the quartz crisis. Over the past twenty years, (...)
The second life of watch archives
EDITORIAL
July 2022
Just imagine: a new, horological Library of Alexandria, accessible at the click of a button to journalists, collectors, designers, historians and (...)
Looking back, to move forward
EDITORIAL
July 2022
The act of digitising archives not only dusts them off and freshens them up; by cataloguing them digitally, with the help of artificial intelligence, it (...)
Debunking the Quartz Crisis
July 2022
The distinction between vintage and modern is often drawn at the beginning of the 1980s, when nearly every Swiss watchmaking company failed. Although (...)
Launch of The Watch Library Foundation
HERITAGE
June 2022
The mission of The Watch Library Foundation is to digitise and make accessible hundreds of thousands of pages and documents of watchmaking heritage, in (...)
The second life of Zenith’s legendary 135-O calibre
INTERVIEW
June 2022
On June 2, Zenith launched ten chronometers powered by the famous Calibre 135-O produced between 1949 and 1962, the most garlanded movement in observatory (...)
Watchmaking in 1927: major structural changes
95th ANNIVERSARY
May 2022
During the ‘Roaring Twenties’ the global watch industry was growing rapidly. Nearly one in two watches produced around the world came from a Swiss factory. (...)
When watchmakers face political risk: selling watches in the USSR
HISTORY
April 2022
Political risk has always been an issue for multinational companies in certain countries, as the recent closure of luxury stores in Russia shows. This is (...)
“Improving confidence in buying vintage Heuer”
INTERVIEW
January 2022
Nicholas Biebuyck is the new Heritage Director at TAG Heuer, a brand that is working on leveraging its long history, a key priority since its partnership (...)
UNESCO: a new starting point for watchmaking
OPINION
July 2021
In December 2020, UNESCO added the “craftsmanship of mechanical watchmaking and art mechanics” to its representative list of the intangible cultural heritage (...)
New watch archives online (1936-2021)
EUROPA STAR
May 2021
If you have a subscription to our digital archives, you may have noticed that we have now uploaded new sets of issues going back as far as the 1930s: more (...)
Watchmaking now on UNESCO’s world heritage list
HERITAGE
December 2020
UNESCO has registered the craftsmanship of mechanical watchmaking and art mechanics on its Representative List of the Intangible Cultural Heritage of (...)
Can watchmaking avoid another tragic loss of heritage?
KNOW-HOW
September 2020
Forty years ago, the quartz crisis caused havoc in the Swiss watch industry, leading to the destruction of many valuable documents in the ensuing economic (...)
A book on the most beautiful watch dials
LIBRARY
August 2020
There are innumerable books devoted to watchmaking, but as astonishing as it may seem, until now there was no work, no comprehensive survey focused (...)
Longines: the forgotten “first commercial quartz crystal watch”
HISTORY / GUEST COLUMN
août 2020
On August 20, 1969, Longines convened the press in Geneva to announce the world’s first commercial quartz wristwatch. Known as the Ultra-Quartz, it was more (...)