025, the Year of the Snake, sets the stage for Bvlgari to unveil a defining transformation in its iconic Serpenti legend. As the Chinese calendar celebrates this magnetic astrological symbol, Bvlgari imbues its iconic reptilian design with a new dimension: eternity. Revered since ancient times, the serpent has symbolized the universe’s cyclical rhythm and perpetual renewal. Equipping Serpenti with an in-house self-winding movement was a natural evolution for Bvlgari.

The Lady Solotempo BVS100 Automatic movement, the culmination of years of meticulous development, marks a milestone for the Maison. This exceptional calibre has been developed, designed, and produced because no other on the market meets the size and volume criteria required to fit perfectly within the iconic shape of the Serpenti head. This exemplifies Bvlgari’s watchmaking expertise, which naturally extends to its jewellery creations, including Serpenti. Designed and assembled entirely in Bvlgari’s Swiss manufacture, the Lady Solotempo Automatic movement reflects decades of accumulated expertise.

This automatic calibre firmly establishes Bvlgari’s status as a horological leader within the Serpenti collection, building on a heritage of excellence established by icons like the Octo and Bvlgari Bvlgari. Lady Solotempo perfectly complements the Piccolissimo and the ultra-compact BVL150 Tourbillon – one of the smallest shaped tourbillons on the market – and spectacularly enhances Serpenti’s versatility. With its mechanical marvels, Serpenti transcends its identity as a jewel, emerging as a fully realized watch expressed in a myriad of forms. Making its debut in the Serpenti Seduttori collection, the Lady Solotempo automatic movement captures the essence of Bvlgari’s mastery of time. On the occasion, two delicate Serpenti Tubogas creations have also been adorned with the new automatic mechanism.

“Serpenti is more than an icon; it’s a signature,” says Fabrizio Buonamassa Stigliani, Bvlgari’s Executive Director of Watch Design. The snake, with its mythical allure, has long fascinated the Maison, whose origins are steeped in Greco-Roman art and culture. This deep connection has unlocked an infinite realm of creativity. Inspired initially by the splendour of Roman jewellery worn by Cleopatra, Serpenti continually reinvents itself, mirroring the transformative essence of femininity.

Serpenti Seduttori, with its second-skin bracelet and hexagonal scales, wraps around the wrist with effortless charisma.

First introduced in 1948 as a mechanical timepiece, Serpenti was originally equipped with some of the finest movements of its era. Today, Bvlgari reconnects with this heritage through the Lady Solotempo movement, developed and produced entirely in-house at its manufacture in Le Sentier. This new calibre joins a prestigious family of horological achievements, following the Tourbillon in 2020 and the Piccolissimo in 2022.

In 2025, the Year of the Snake, the Lady Solotempo BVS100 heightens the hypnotic allure of Serpenti Seduttori. These new talismans feature hours, minutes, and seconds displays, with the term “Automatic” on the dial as a nod to their mechanical sophistication. Diamond accents on the bezel underscore this technical feat, while the transparent sapphire case back reveals the mesmerizing motion of the oscillating weight. Adorned with seven serpent-inspired scales, the weight symbolizes the watch’s perpetual renewal, powered by the wearer’s every movement. Reflecting this evolutionary leap, Bvlgari has refined the sinuous contour of the Serpenti case. Its sleek, flowing curves radiate femininity, while the cabochon-cut rubellite crown offers a tactile connection to the mechanical masterpiece within.

The Lady Solotempo BVS100 Automatic movement embodies Bvlgari’s unparalleled expertise in watchmaking. Creating this completely new calibre was no small feat; it drew on the Maison’s experience with movements such as Solotempo and Finissimo. Years of research paved the way for this groundbreaking achievement.

After three years of development, the Lady Solotempo Automatic movement emerged, meeting the highest standards of precision and performance. This efficient and elegant calibre features a “Solotempo” (time-only) display, indicating hours, minutes, and seconds. Measuring just 19 mm in diameter and 3.90 mm in thickness, the Lady Solotempo weighs only 5 grams yet delivers an impressive 50-hour power reserve. Its compact, round design integrates seamlessly into Serpenti’s curves while remaining versatile for other Bvlgari creations.

The BVS100 ladies’ movement, developed and currently produced by Bvlgari in Le Sentier, is expected to be included in the future catalog of in-house movements available to other LVMH group Maisons and to be manufactured by Zenith in its Movement Manufacture. Bvlgari is proud to contribute to the manufacturing ecosystem established by LVMH in support of Watchmaking excellence and craftsmanship in Switzerland.

True to its DNA as a jeweller, Bvlgari elevates the art of watchmaking mechanics. Through the transparent case back, the oscillating weight adorned with the iconic seven Serpenti scales shimmers like a reptile’s skin. This intricate motif celebrates the ingenuity behind the movement, paying homage to Bvlgari’s rich horological tradition while highlighting its distinctive elegance. With the Lady Solotempo, Serpenti achieves its most timeless transformation yet. Powered by the kinetic energy of its wearer’s movements, this iconic timepiece becomes a steadfast companion, gracefully marking the passage of time and connecting generations.

With the steady pulse of Lady Solotempo and the magnetic embrace of Serpenti Seduttori and Tubogas, the serpent talisman exudes an irresistible allure. Its beating mechanical heart weaves a story through time and touch—a singular witness to life’s precious moments.