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THE WATCH FILES

LVMH

A selection of Europa Star articles on the LVMH watch brands: TAG Heuer, Zenith, Hublot, Bulgari, Louis Vuitton and more.

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The watchmaker who saved Zenith from oblivion

The watchmaker who saved Zenith from oblivion

HISTORY

It’s a well-known story, but one that definitely bears retelling. All the more so, since this issue of Europa Star is all about the value of preserving (...)

Bulgari and the classical '80s

Bulgari and the classical ’80s

ROME

How can a big fashion house overhaul its collections without bowing to the diktats of social networks? One solution is to rediscover times that, although (...)

Hublot: what marketing impact of the World Cup?

Hublot: what marketing impact of the World Cup?

ANALYSIS

When seeing the referees holding boards with the Hublot logo during the World Cup, did you wonder what was the marketing outcome for the brand? Chrono24 (...)

Zenith opens its doors... permanently

Zenith opens its doors... permanently

A WORLD FIRST

Zenith in partnership with Neuchâtel Tourism launched a unique project in order to promote the Swiss watch industry and make it even more attractive for (...)

“Today's vintage is the style of people who have no ideas of their own”

“Today’s vintage is the style of people who have no ideas of their own”

INTERVIEW WITH JEAN-CHRISTOPHE BABIN

With one foot in jewellery and the other in watches, Bulgari’s CEO Jean-Christophe Babin interprets the radical changes taking place in the industry with a (...)

Astride haute horology and high-end technology

Astride haute horology and high-end technology

LOUIS VUITTON

With its highly colourful Escale Worldtime, presented in 2014, Louis Vuitton radically reinvented their whole world time aesthetic. The Escale Worldtime (...)

Bulgari's cabinet of curiosities

Bulgari’s cabinet of curiosities

RETAIL

The Italian jeweler and watchmaker has opened a new concept store in Rome, next to its more than hundred-year-old historic boutique of Via Condotti. The (...)

Julien Tornare and the twelve labours of Zenith

Julien Tornare and the twelve labours of Zenith

INTERVIEW

Le Locle-based Zenith did not jump on the Chinese bandwagon in the course of the past ten golden years, and did not enjoy the same growth as its peers. (...)