Is it reasonable or even feasible in the current context to launch a new and ambitious classic, high-end watch? The challenge is tough and the questions numerous: what product, what strategy, and to what end? How to finance it? How to distribute it? But also: how to stand out, evolve, overcome obstacles, cross thresholds and achieve critical mass? Czapek, a brand launched scarcely three years ago, seems to be overcoming these challenges step by step and finding a successful response to these questions. All the more reason to interview the vibrant and enthusiastic Xavier de Roquemaurel, the mastermind of Czapek’s renaissance, for this special feature.