New watch brands

Verax: Street made watchmaking

PORTRAIT

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By Serge Maillard

July 2021

Founded by an anonymous collective in the “street-luxury” segment, Verax is offering its first timepiece combining the codes of urban culture with those of Swiss watchmaking. Its objective is to reconnect the entry-level Swiss made watch with new generations.

Verax: Street made watchmaking

PORTRAIT

Español Français

By Serge Maillard

July 2021

Verax: Street made watchmaking

Founded by an anonymous collective in the “street-luxury” segment, Verax is offering its first timepiece combining the codes of urban culture with those of Swiss watchmaking. Its objective is to reconnect the entry-level Swiss made watch with new generations.

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