Relaunching a watch brand

THE WATCH FILES

Relaunching a watch brand

With the strong vintage trend in horology, a global treasure hunt has started to revive some of the great names of the past.

The peculiar case of the watch brand relaunch

In an industry that values heritage and tradition, relaunching a dormant brand is common practice. Europa Star looks at Favre Leuba and Universal Genève, (...)

Charles Girardier: a great name in watchmaking makes its comeback

Charles Girardier: a great name in watchmaking makes its comeback

Relaunched in 2018 by Patrick A. Ulm, a passionate collector of antique watches, the brand Charles Girardier met with immediate success when in 2020 it won (...)

“Resurrecting brands has proved vital for the Swiss watch industry”

“Resurrecting brands has proved vital for the Swiss watch industry”

Swiss businessman Harry Guhl has carved a niche for himself by acquiring intellectual property rights to defunct watchmakers’ names or brands, with the (...)

Daniel Roth, a pioneer returns

Daniel Roth, a pioneer returns

Now official, the much-anticipated return of Daniel Roth crowns a production that set the direction for contemporary watchmaking. It is also long overdue (...)

Milus: introducing the Snow Star “Ice Blue”

Milus: introducing the Snow Star “Ice Blue”

Originally created in the 1940s, the Milus Snow Star was designed for US Navy pilots, who carried a box containing a Milus watch and other precious objects (...)

The start of a new chapter for Mouvex 1911

The start of a new chapter for Mouvex 1911

A HOROLOGICAL PORTRAIT

At the start of the 20th century, Mouvex was an elegant watch brand sold in boutiques in Paris and across Switzerland. The historical Swiss watch brand has (...)

Nivada, a sleeping beauty awakes

Nivada, a sleeping beauty awakes

PORTRAIT

The watch industry has no shortage of sleeping giants. The most emblematic of them, Universal Genève, belongs to the Hong Kong group Stelux, which is (...)

Raketa, the beating heart of Russian watchmaking

Raketa, the beating heart of Russian watchmaking

PORTRAIT

A giant watch factory during the Soviet era, Raketa has never stopped working. But this St. Petersburg-based company is a mere shadow of its former self (...)

Russian design at its best

Russian design at its best

RAKETA

During our latest visit to Russian watch brand Raketa, we were impressed by the originality of their designs. Like many Western brands, they play the (...)

ZRC and the North West passage

ZRC and the North West passage

TRAVEL WATCHES

Kickstarter can kick very far... And French watch brand ZRC knows it. It has raised more than half a million Swiss francs on the crowdfunding platform, in (...)